Sara Schaarschmidt, Marketing Coordinator
Ms. Schaarschmidt joined Hetherington Group in August 2021. As Hg’s Marketing Coordinator, she coordinates and develops creative ideas to grow and expand Hg’s impact and reach within the cyber security industry. Ms. Schaarschmidt ensures brand consistency across social media platforms and maintains schedules for marketing initiatives and projects. Ms. Schaarschmidt is a lead coordinator of OSMOSISCon, an annual conference convening hundreds of global OSINT investigators to gain insights and receive training from the most recognized social media and open source experts in the world.
As an undergraduate student at Centenary University, Ms. Schaarschmidt was heavily involved in her university’s social entrepreneurship competition team, Centenary University Enactus. She served as the Founder and Project Lead for her upcycling project, Action for Upcycling, and was integral in securing a $25,000 grant from the Ford Community Fund. As the VP of Marketing and Social Media for her team, she executed all marketing operations for team ventures and individual projects along with launching, maintaining, and growing the student-led organization’s social media presence on various platforms. She was the recipient of Enactus USA’s 2021 Marketing Leader of the Year Award and was recognized on her campus as the recipient of the Commitment to Social Justice Leadership Award. Since 2018, Ms. Schaarschmidt has been a freelance content creator, photographer, and graphic designer. In 2021, she graduated from Centenary University with a B.S. in Business Administration, with concentrations in Social Media Marketing and Management, and is continuing her work as a graduate student within her university’s 4+1 BS/MBA program.