This week, Hg reviews two useful online platforms for tracking your client’s brand: KnowEm and Keyhole.
KnowEm is a useful site for monitoring a brand, product, personal name or username in real-time across over 500 social media sites. KnowEm also enables you to check the use of your target within the United States Patent and Trademark Office database—useful, for example, if you have a client who is trying to establish a brand name, or alternatively, a client who has had their brand name stolen.
KnowEm offers four pricing plans: $84.95 Personal Essential, $249 Business Starter, $349 Corporate Starter, and $649 Corporate Complete.
If your new client has hired you to monitor its brand online from a variety of sources—social media, blogging, and news reports—the one-stop online shop, Keyhole, is an ideal platform. By entering keywords, hashtags, or URLs, you can track what people are saying about the brand on the Surface and Dark Web. Social media platforms include Facebook, Twitter, Instagram, and YouTube. Results provide real-time analytics, influencer metrics, and hashtags relevant to your campaign in an easily readable dashboard report.
Keyhole offers five pricing plans: Professional (starting at $199/month), Team (starting at $349/month), Corporate (starting at $599/month), Agency (starting at $999/month), and Enterprise (contact for a quote). They also offer a free seven-day trial which includes access to all the features included in the Agency plan, with a 1,000 post limit. Historical data is only available with the Enterprise plan, however, historical data can be purchased on per-project basis.
A sample search on Audi yielded the following message: “Compiling sample stats. This may take a couple of minutes while we slice & dice the data,” and these results: 797 posts and 746 users over a two-day period with a dashboard including, but not limited to, a word cloud and chart of posting locations.
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