“Social media monitoring is the activity of tracking social media channels. Organizations measure and use social media analytics tools to find out where are the discussions about them, their competition and other topics of interest. Social media monitoring includes measuring opinions and sentiment of groups and influencers. It includes historical data and other information. The goal is to assess the reputation and be alerted to significant events taking place in social channels.” ~ Dreamgrow
As an OSINT investigator, I’m only as good as the tools I have to monitor social media chatter for my corporate clients. If I’m tracking a client’s brand online, I need to know what people are saying and sharing or stealing on Twitter, Reddit, Facebook, Instagram, and Pinterest, among others.
Dreamgrow, a content marketing and social media information resource, recently published an article that gave me pause: Could there really be 47 social media monitoring tools? And, did I have them all in my toolbelt?
Cyfe was one that really jumped out as a great mashup tool that captures social media, along with web analytics, marketing, and salesforce data. The platform offers a variety of special features, including branded reports, domain name mapping, dashboard backgrounds, social publishing, and pre-built widgets. Some of Cyfe’s offerings are free. A premium subscription, which gives you unlimited dashboards and widgets, historical data, exports, sharing options, customizations is $19/user/month.
Based in the Czech Republic, ZoomSphere is a one-stop shop for social media needs: publishing, analytics, customer care, monitoring, reporting, and comparisons. Free services include Facebook Reach Reports, Facebook Reactions Analytics, and Agency Reports. A monthly subscription fee of €400 (~$500) unlocks the key to all their services.
HowSociable has less glitz and glamour than the others, but it does offer a free monitoring service for twelve social media platforms, including Reddit, Tumblr, WordPress, and Blogger. I entered Hetherington Group into their search bar on the homepage, and several wheels started spinning for various platforms. When I clicked on one, however, I had to pay for the report. I wasn’t overly enthusiastic about HowSociable, but if you need to do a quick search and want to register for the “Free Account,” it might be worth it. The basic package starts at $9/per 3 months for tracking 5 brands, with a premium package at $99/year for 100 brands.